Retailization: Brand Survival in the Age of Retailer Power Review
Retailization: Brand Survival in the Age of Retailer Power
"Buy Retailization: Brand Survival in the Age of Retailer Power" Overview
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.
You will not be disappointed with Retailization: Brand Survival in the Age of Retailer Power
Related Products
- Private Label Strategy: How to Meet the Store Brand Challenge
- Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
- The New Rules of Retail: Competing in the World's Toughest Marketplace
- How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands
- Giving Presentations: Expert Solutions to Everyday Challenges (Pocket Mentor)
For more INFORMATION
....Check price...Product Rating..Customer Reviews
